Those publishers suited best for performance marketing have some consistent characteristics:
A Web site designed for a specific niche of consumers or audience. While not all publishers have content sites, it is a simple way to enter into the pay-for-performance industry and a solid foundation to build upon if you later branch out to other marketing channels such as search engine marketing
Basic HTML skills to be able to insert and track advertisements such as banners, buttons and links
A set amount of time per day to dedicate to the program depending on number of Web sites
Do these characteristics describe you? If so, keep reading!
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