Many people unfamiliar with performance-based marketing (also called affiliate marketing) are surprised at the number of sophisticated ways advertisers try to reach them. Most Internet surfers could identify a banner or text ad, but the majority could not tell you about affiliate marketing.
Performance-based marketing, also known as affiliate marketing or pay-for-performance marketing, is one channel of marketing products and services online. It traditionally includes an advertiser and a publisher, sometimes known as an affiliate (you!).
For our purposes, we define a publisher, as an independent party that promotes the products or services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in email campaigns, or in search listings and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form, making a purchase or subscribing to a service.
An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. You place an ad or link to the advertiser's products and/or services on your Web site and the advertiser pays you a commission for leads or sales that result from your site. Easy, right? Not exactly, but there are some tricks to the trade and success factors we see in our top publishers.
No comments:
Post a Comment