Search engine marketing is comprised of two main techniques:
search engine optimization (SEO) and
pay per click advertising (PPC). Each has very different challenges and benefits.
Search engine optimization (SEO) is the practice of trying to get your website, blog, or other page (such as an article you’ve written for an article directory) ranked highly in search engines for a particular keyword or phrase.
Search engine optimization (SEO) is the practice of trying to get your website, blog, or other page (such as an article you’ve written for an article directory) ranked highly in search engines for a particular keyword or phrase.
The ultimate goal is to drive free traffic to your website or promotion when someone searches on that keyword. SEO can generate an extremely good return for you, but often requires a significant investment of up-front time to learn good SEO techniques and apply these to your work. However, the long-term benefits of creating content that ranks well in search engines can be extraordinarily profitable.
Pay per click advertising (PPC) is the practice of placing paid advertisements in search engine results for a particular keyword or phrase. You agree to pay a certain amount if someone searches on a keyword and clicks on your advertisement. Many very successful affiliates pay to advertise on the search engines, as the main benefit is highly-targeted traffic, but the downside is that it can cost a significant amount of money and requires a great deal of testing and experimentation to find profitable keywords, ad copy, etc. It can also be very competitive, so PPC can be a difficult and expensive tactic for affiliates who are just starting out.
Pay per click advertising (PPC) is the practice of placing paid advertisements in search engine results for a particular keyword or phrase. You agree to pay a certain amount if someone searches on a keyword and clicks on your advertisement. Many very successful affiliates pay to advertise on the search engines, as the main benefit is highly-targeted traffic, but the downside is that it can cost a significant amount of money and requires a great deal of testing and experimentation to find profitable keywords, ad copy, etc. It can also be very competitive, so PPC can be a difficult and expensive tactic for affiliates who are just starting out.
Positive : Quick to get up and running; popular keywords can drive a great deal of traffic quickly; you can target highly relevant, well-qualified traffic
Negative: Can be extremely expensive; highly competitive; search engines (especially Google) have many rules about what affiliate promotions are acceptable; usually require a great deal of research, attention, and oversight, especially early on, to be profitable
Negative: Can be extremely expensive; highly competitive; search engines (especially Google) have many rules about what affiliate promotions are acceptable; usually require a great deal of research, attention, and oversight, especially early on, to be profitable
No comments:
Post a Comment